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Inbound Marketing

Attract Customers to Products or Services with Content Marketing.


Inbound marketing is a business methodology that attracts customers by creating valuable content and experience tailored to them.

While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

We believe in order to have the best long term results, Inbound Marketing is the only way to go.

The Inbound Methodolgy

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Drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.

Strategies to Attract

Inbound marketing strategies that attract your target audience and buyer personas are tied to content creation and development.

To reach your audience, we start by creating and publishing content — such as blog articles, content offers, and social media — that provide value.



Presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.

Strategies to Engage

When using inbound strategies to engage your audience, we ensure you’re communicating and dealing with leads and customers in a way that makes them want to build long-term relationships with you.

When using these engagement strategies, we inject information about the value your business will provide them with.

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Providing help and support to empower your customers to find success with their purchase.

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Strategies to Delight

Delighting inbound strategies ensure customers are happy, satisfied, and supported long after they make a purchase.

These strategies involve your team members becoming advisors and experts who assist customers at any point in time.

Inbound Marketing Services



Timing is everything. We create content that is meant to be found at the right time by the right person. With your buyer in mind, we position your brand as the industry leader and a trustworthy resource. When the prospect is ready, you will be the one they call. 

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What You Get Working with Good Idea!

Account Manager

A certified inbound specialist who captains the boat every step of the way. This is your go-to person at Good Idea.

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Marketing Strategist

Our certified inbound marketing experts develop strategic plans and work with you on key initiatives to help achieve your business goals.


Implementation Team

Our team of highly skilled web developers and designers take care of your digital needs. This includes creating interactive online experiences, graphic and form creation, technical implementation and more.


12 Month Plan

A comprehensive plan that’s broken up by month to showcase your target customers, business goals and inbound strategies that are in place.


Content Calendar

The content calendar is used to organize and manage content on all platforms, buyer personas, stages of the buyer’s journey and SMART goals, all in one place.


Weekly Status Calls

Calls with your account manager to review campaign progress and ensure you are always up to date. Clear communication is what makes us one of Canada's top inbound marketing companies.


Free Website Performance & SEO Audit

Get a clear understanding of how your website is performing and an audit of your Search Engine Optimization.

  • We’ll grade your website’s overall performance, speed, mobile responsiveness, and security. 
  • We’ll run an SEO audit to uncover any holes in your search engine optimization.
Click the ‘Sign Up’ button to get started.

Inbound Marketing Pricing Plans



$4,500/per month
2 Blog Posts/Month
Blog Promotion
Social Publishing/Monitoring
Keyword Research
On Page SEO
1 Lead Generation Campaigns/Quarter
Automated Email Newsletter


$10,000/per month
8 Blog Posts/Month
Blog Promotion
Social Publishing/Monitoring
Keyword Research
On Page SEO
3 Lead Generation Campaigns/Quarter
Automated Email Newsletter