3 Ways Solar Companies Can Crush Marketing in 2021
Marketing a Solar Company in a Covid-19 World
Wow. That’s really all we can really say about 2020. If last year had your head spinning and you’re looking for ideas on how to move forward during a global pandemic, you’re in the right place.
I have good news (exactly what you need, right?), all of your future customers are in the same place; in front of their screens. All you have to do is get in front them. Here are 5 ways that your solar company to utilize the digital tools available to get more interaction, leads, and customers.
1. Social Media
This again? I know social media can be a bit daunting for businesses. You spend a lot of time creating content only to see very few interactions. However, there are some new features on all of the major social sites that you should take advantage of. These are Stories (Facebook & Instagram, and Fleets (Twitter).
Stories and Fleets are essentially the same thing, just different platforms. The beauty of these features however is that they get prime real estate at the very top of a users app. This is free, easily accessible and every follower you have will see it, unpaid.
2. Google My Business
Google has spent a lot of time, money, and effort beefing up their Google My Business (GMB) presence. It’s likely that you already have a GMB page, but aside from posting your address, website, and hours, you probably haven’t spent much time optimizing your page for results. This is the year to change that. If you’re looking to have a better search engine presence, especially locally, your GMB page needs to be in pristine condition.
You can do this by making sure all of your business information is correct. Secondly, post pictures of your office, your staff, and projects you’ve completed. If you run special offers, make sure those are posted on your GMB page as well. Lastly, pay attention to your reviews! Reviews on Google are becoming increasingly important and you have to be diligent about getting great reviews, responding to them and addressing any bad reviews that might be present.
3. Inbound Marketing
This might be the less known option of the 3 I’m writing about today, but it’s equally as important. Inbound Marketing is a method of attracting people to your website by answering the questions they have about your service online.
For instance, if I’m thinking about solar panels for my home, one of my first questions might be “Can solar panels save me money?”. As a business owner who is using the inbound marketing methodology, you would have anticipated this question and answered it in a blog, video, or social media post.
I search for my question in Google and I find your blog article on the cost savings associated with installing solar panels on my home. I click on it to get an answer to my question and probably some other information as well while I’m on your site.
Inbound marketing is a great way to get new leads to your website without paying for traditional ad space.
Implementing an inbound marketing strategy along with your social media and Google My Business page are 3 legitimate ways for you to crush your marketing goals in 2021.