Does Inbound Marketing Work For Solar Companies?

How inbound marketing helps solar companies grow.

By now, you’ve probably heard about Inbound Marketing and how it has helped companies get more leads and customers; but you might be wondering if inbound marketing can work for solar companies like yours. The answer is simple: Absolutely!

What is Inbound Marketing?

Inbound marketing is a technique that has been around for over 10 years now. It was created due to the realization that the internet changed marketing (and sales!) forever. No longer was the buyer behind the eight ball when it came to choosing products and services. They are now in the driver’s seat.

So with that in mind, Inbound Marketing is defined as a technique for attracting customers to products and services through content marketing, social media marketing, and search engine optimization. Inbound marketing is creating the right content to be found by the customer at the right time.

Review The Case Study: Inbound Marketing & Solar Industry

How Can Inbound Marketing Help My Solar Company?

The inbound marketing methodology works extremely well for industries that have long journeys for their buyers. A buyers journey is the process a buyer goes through starting at the awareness stage and ending at the decision stage. Purchasing solar panels for your home is a big investment and most people want to do as much research as possible before making a decision. An effective lead generation strategy for solar companies would be to have content on their website to help answer the questions these potential buyers have. 

The process might look like this:

  1. A potential prospect (let’s call him George) is curious if adding solar panels to his home can save him any money, so he Googles, “Can solar panels save money on my energy bill?”
  2. With an inbound marketing strategy in place, you’ve already created content that answers that question. So when George gets his search results, he clicks on a blog article you created.
  3. The blog article you wrote answered George’s question and also provided him with another piece of valuable content that moved George further down the sales funnel.
  4. Now that George is in the funnel, other content you’ve created will be slowly given to him to help him make a decision about getting solar panels for his home. 

Do you have proof that Inbound Marketing Works For Solar Companies?

Yes. In fact, this case study shows how one solar company grew new leads by 49% in just 6 months. By implementing an inbound marketing strategy you can set yourself up for future success as more and more people look for alternative ways to consume energy.